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Needmore Coffee Roasters

A woman-owned coffee roaster, barely a year old, looking to make a coffee stain on the web.

CLIENT / Needmore Coffee Roasters

SERVICES / Strategic Planning, Typography, Color Scheme, Website Design and Development

At their first brick-and-mortar location, Needmore Coffee Roasters was an instant hit with the neighbors. Seeking to expand their brand presence state-wide, the first step was to bring the down-home, rustic vibes of the cafe onto the web.

Ontos was asked to take the Needmore brand promise (“Unassuming kindness, through coffee”), and create a fresh website that gave visitors a homey, rustic vibe.

LOGO / The Needmore logo features wavy, hand drawn lines. Owner Katie Mysliwiec’s love of nature was expressed here, and in the giant oakwood coffee bar featuring prominently in the cafe. The rustic physical features of the shop and established brand assets led the way to creating a website that felt like home for Needmore customers.

TYPOGRAPHY & COLOR SCHEME / Needmore’s brand assets were held back by non-standard font packages, in need of updating. We paired the calligraphic Alegreya Serif for a sense of the human touch, with the ever-punchy Poppins Sans to give the website copy new life.

In addition, we expanded the Needmore color palette. Previously one color (Needmore Orange), we expanded the palette to include its complement, and a number of hand-picked shades found throughout the website.

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